3M Trim Line Bus Stop Ad

Found this under Innovative Media in Clio Awards 2005




Advertiser: Trim Line
Title: Security Glass - Transit
Agency: Rethink, Vancouver

I thought it was really eye catching because of the MONEY, MONEY, MONEY. I mean we work hard to earn more money also for a better living. the catch is the money but that's not it. it's the security glass when people can't break through that glass.

I guess the motive was obvious: attention and durability.
nevertheless, I wonder if the money placed inside was REAL. imagine if someone take a get at it.

would you? 4/5