BIC Permanent Print Ad
Advertiser: BIC Permanent Marker
Title: Old Lady
Agency: TBWA\Paris, Boulogne-Billancourt
my take: I love the concept not the boobs alrite. But I thought her boobs are maintained quite well given her age. Ok back to the ad! What is trying to imply is that the ink is DEFINITELY permanent using an old woman to signal that implicit meaning. Another great ad with a simple impactful message! 4.5/5
Title: Old Lady
Agency: TBWA\Paris, Boulogne-Billancourt
my take: I love the concept not the boobs alrite. But I thought her boobs are maintained quite well given her age. Ok back to the ad! What is trying to imply is that the ink is DEFINITELY permanent using an old woman to signal that implicit meaning. Another great ad with a simple impactful message! 4.5/5
posted by Lynette aka ZhUmEi at 5:42 AM
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