The Favourite and talk-about Honda Accord TV ad
The all-time Favourite Ad that will never be forgotten.
One of the best advertisments in the world and the history of advertising.
The Grand Clio Awards 2005 Winner
Honda Accord Commercial
Product: Honda Accord
Title: Grr
Agency: Wieden + Kennedy, London
my take: When I see this ad, I was impressed about how advanced computer graphics are until I realised this is all done in REAL-TIME. the true momentum forces of physics! I was even more impressed. Comments taken from youtube.com was that that this commercial cost Honda 6 million dollars, 3 months, and 606 takes to finish. Everything you see in the film are parts from 2 HANDBUILT Accords out of 6 that exists in the world. When Honda executives viewed the film they commented on how advanced the computer graphic has gotten. They fell off their chairs when they found out it was real. haha!
I was wondering why did the tyres went uphill. is there enough weights to do that? it was then confirmed by some comments that the tires have counterweights at the very top. When they are nudged slightly, gravity's pull on the counterweights causes them to pull the tires up the slope.
all it take was ONE SHOT! amazing... some argued was more than 1 but what the hect? the advertisement is a phnemenon and you gotta admit that. One effort that Honda went all the way make it worth it when few years later, people still remember the ad vividly and the brand perception positioning has taken to its advantage.
cleverly exploited to the nature of forces. 5/5!
One of the best advertisments in the world and the history of advertising.
The Grand Clio Awards 2005 Winner
Honda Accord Commercial
Product: Honda Accord
Title: Grr
Agency: Wieden + Kennedy, London
my take: When I see this ad, I was impressed about how advanced computer graphics are until I realised this is all done in REAL-TIME. the true momentum forces of physics! I was even more impressed. Comments taken from youtube.com was that that this commercial cost Honda 6 million dollars, 3 months, and 606 takes to finish. Everything you see in the film are parts from 2 HANDBUILT Accords out of 6 that exists in the world. When Honda executives viewed the film they commented on how advanced the computer graphic has gotten. They fell off their chairs when they found out it was real. haha!
I was wondering why did the tyres went uphill. is there enough weights to do that? it was then confirmed by some comments that the tires have counterweights at the very top. When they are nudged slightly, gravity's pull on the counterweights causes them to pull the tires up the slope.
all it take was ONE SHOT! amazing... some argued was more than 1 but what the hect? the advertisement is a phnemenon and you gotta admit that. One effort that Honda went all the way make it worth it when few years later, people still remember the ad vividly and the brand perception positioning has taken to its advantage.
cleverly exploited to the nature of forces. 5/5!
posted by Lynette aka ZhUmEi at 2:19 AM
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