AirAsia Superman Print Ad

AirAsia introduces their new ATM payment system.
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Product : AirAsia ATM Payment
Title : Superman
Agency : Playgroup
Country : Indonesia
Creatives : Playgroup (Creative Director)
Playgroup (Copywriter)
Playgroup (Art Director)

Other Credits : Photographer: Utomo Digital Photography
Digital Imaging: Heru Suryoko

Client: Tony Fernandes, Kathleen Tan, Widijastoro Nugroho, Herjanto Widjaja

my take: Now Superman to the rescue! but this time not a hunk, macho, gd looking one. I think he looks stern and incredibly fierce! heroic look yea? he's cute too! wearing beach shirt with a bald head. I thought he carry well for this role for AirAsia and with the ATM card. He can't wait to pay. He seems to be in control. AirAsia really protray the image of the power of its 'heroic' consumers. I give it a 4/5 for his heroic act. who is he going to save this time?