Punk advertising

The first post will be to introduce "punk advertising"

advertising that some say unethical, immoral and may cause the brand/company massive law suit problems.

question is "HOW is it done?"

here's one done tastefully:

Click on it to enlarge it and read the small prints.


I find it wickedly clever and stealing "awareness" of their competitor's brand by imposing koozies of their own packaging.

viral marketing works especially when you are contained in a crowd, subjected to peers around you doing a certain action, imitating a certain cause.

totally differs from those provocative ads that uses the play of colour representing their competitors. needless to mention brands.

well done shiner :)

The toilet where everyone is a suspect

indeed.

Here's one medium of advertising that's yet to be but highly potential: The Toilet.
I mean we can't escape it.

I remembered the days where we wanted FREE advertising and in order to capture eyeballs in the cheapest possible way was to place them on toilet doors, mirrors and hand dryers etc and pray somehow someone will talk about it.

and then I thought one interesting concept could actually set the words spreading.



Effortless red soap and the game comes to play.

now, that's what I called making a SCENE from a medium.

Lego Poster and outdoor Ad

Back with another good ad!

Every kid desires lego. building, constructing, creating a structure we called it our own. gender all alike, put barbie and toy cars aside.

I love the simple idea lego has placed in this ad.
just 1 block with the shadow of ship.

Imagination running wild!



just brings childhood really.

Look at their building:


So cute... like living in a lego land.

Good synergy overall!

Durex Condom TV Ad

Let's move into one of the best advertisers in my point of view.

Maybe not in Singapore's context as we are deemed to be highly conservative.

slowly moving to be less but compared with the Americans, still quite far from their sense of humour In my opinion


This ad perks me up! I find it really hilarious



Do you get it?

another one of durex cleverly cheeky ad.

Thai Cheers Beer TV Ad

Thai People are well known for their light hearted and cheerful disposition with their calm personality due to their culture.



I really like the dramatic expression and acts of these actors! because of the humour, I can remember this ad more vividly. I think it's a great idea align with the product of CHEERS! nothing can bring you down because CHEERS!

I personally like the CRAB one, what about you?

3M Trim Line Bus Stop Ad

Found this under Innovative Media in Clio Awards 2005




Advertiser: Trim Line
Title: Security Glass - Transit
Agency: Rethink, Vancouver

I thought it was really eye catching because of the MONEY, MONEY, MONEY. I mean we work hard to earn more money also for a better living. the catch is the money but that's not it. it's the security glass when people can't break through that glass.

I guess the motive was obvious: attention and durability.
nevertheless, I wonder if the money placed inside was REAL. imagine if someone take a get at it.

would you? 4/5

Hewlett Packard Personal Computer TV Ad (Different versions)

Hewlett Packard Personal Computer Ad
Pharrell version - Freestyle man



Mark Cuban version - Technology man


Jay-Z version - Business man


Mark Burnett - Creative man


This Ad was to highlight the different functions of a personal notebook but was enhanced with the use of graphics and catering to different groups in the USA using different person icons.

I like the concept. simple and clear cut. captures my attention. functional and informative. There's many versions for this Ad which was posted on top with different interests.

not to forget the use of graphics bringing in colours and products we find it familiar and close to our daily lives. 4/5

Fit*Indivi Outdoor Ad

The fashion industry has always been very competitive. Marketing mix are usually done through channels of print ads in magazines, newspapers and most important retail marketing where sales draw customers and also the layout of the store.

the feel, the differentiation, the BRAND combining with the right mix of 4Ps to 8Ps even.

with complements from Jacky,I thought this outdoor advertising idea implemented was brilliant! Being a lady indulge in shopping, I thought this experiential marketing was a breakthrough to bring the clothes closer to consumers.Besides that, it fits the brand image. "To fit each individual"

I believe this is in Asia. I suspect it maybe in Japan, Taiwan, China, Hongkong, Malaysia or maybe Singapore? The idea is fun and innovative. who says Asians can't be creative?



Ladies could now see how they look with a mirror and clothes that might stir their interest to purchase it or to walk into that store.

"Give me those clothes!"
"I Look great in them!"

Huggies: Too Good TV Ad

Huggies: Too Good

I received this via email of this HUGGIES: soft nappy ad and I thought it was so lovable!

Babies melt heart and to use them in the context "Even with a bad day, it still feels good with soft nappy" link closely with every parents' heart.

Showing the "be happy" concept of babies to the real adult world - the work phase that one can possibly face allow parents to forget all work troubles temporary and alert their cues of emotions of happiness.

Brilliant idea and capture my heart with the smile on the lead baby's face. 4.5/5!

China's Bus/Elevator Ad

Thanks to Jacky! He sent me many interesting ads which I will take time to post them here.

Now with global trends evolving, China has gain an important standing in today's economy and some say they will catch up with the US Economy, without a doubt.

Look at one of the ad in China I believe because I recognise the MTR's map. To think they have interesting marketing campaign to draw consumer's brand awareness.

I have no source about the product or the advertiser but just enjoy the fresh innovative idea with a sense of humour!

Definitely an attention grabber: