Punk advertising

The first post will be to introduce "punk advertising"

advertising that some say unethical, immoral and may cause the brand/company massive law suit problems.

question is "HOW is it done?"

here's one done tastefully:

Click on it to enlarge it and read the small prints.


I find it wickedly clever and stealing "awareness" of their competitor's brand by imposing koozies of their own packaging.

viral marketing works especially when you are contained in a crowd, subjected to peers around you doing a certain action, imitating a certain cause.

totally differs from those provocative ads that uses the play of colour representing their competitors. needless to mention brands.

well done shiner :)